May 5, 2016 @ 9:00 am
The United Way of Greater Houston
This workshop will usher participants through an interactive and engaging learning experience to help define and develop branding and marketing principals and strategies for their unique context. People will leave the workshop with a better understanding of their audience, a clearer vision of how to more efficiently reach that audience and a list of next steps for attaining their branding goals. In typical Serve Houston fashion, we will utilize a uniquely branded tool to facilitate this session.
Serve Houston is honored to have Elizabeth Biedrzycki lead our Branding and Marketing workshop. Elizabeth grew up in San Antonio, Texas. She is Hawaiian and was raised to value, appreciate and live out the culture of her family. But she was also raised to value, appreciate and live out the culture of San Antonio. With the city’s primarily Hispanic population, Mexican food, a spirit of fiesta and the cultural emphasis on “familia” resonate with her. And even with her eight years away from San Antonio, she has never forsaken her deep love for the San Antonio Spurs – GO SPURS GO! She also adores a good cup of coffee.
On a more serious note, her previous experience starting an on-campus, student-run advertising agency at Abilene Christian University and working for a boutique-marketing firm in San Antonio primed her for the non-profit work she would fulfill in various roles with the Baptist General Convention of Texas. She has a passion for the city of San Antonio and its future. She also has a passion for community. Her belief is that through healthy conversations and healthy relationships, societal change will take place and the world can be changed. As the South Texas Regional Coordinator for the BGCT, she is able to live out her passions through her vocation (and she feels extremely fortunate to have that opportunity).